Typography: Final Compilation & Reflection
29/3/2022 - 28/6/2022 (Week 1 - Week 14)
Yew Yu Pheng | 0348359 | Bachelor of Mass Communication (Hons) Advertising and Brand Management | Taylor's University | Typography
Final Complication & Reflection
INSTRUCTION
Task 2 - Typographic Exploration & Communication (Text Formatting and Expression)
Task 3A - Type Design and Communication (Font Design)
Task 3B - Type Design and Communication (Greeting Sticker Design)
SUBMISSION
Task 1 - Exercise 1: Type Expression
29/3/2022 - 12/4/2022 (Week 1 - Week 3)
Fig. 2.1 Final Submission for Type Expression (JPEG) | 12 April 2022
Fig. 2.2 Final Submission for Type Expression (PDF) | 12 April 2022
Fig. 2.3 Final Submission for Type Expression Animation | 13 April 2022
Task 1 - Exercise 2: Text Formatting
14/4/2022 - 26/4/2022 (Week 3 - Week 6)
Fig. 2.4 Final Submission for Text Formatting (With Baseline Grids) | 26 April 2022
Fig. 2.5 Final Submission for Text Formatting (JPEG) | 26 April 2022
Fig. 2.6 Final Submission for Text Formatting (PDF) | 26 April 2022
Font: ITC New Baskerville Std
Typeface: ITC New Baskerville Std Italic & Roman
Font size: 110 pt, 20 pt, 9 pt, 8pt
Leading: 11pt
Paragraph Spacing: 11pt
Average characters per line: 40 ~ 50
Alignment: Left Justify
Margins: 10mm (top, left, right), 50mm (bottom)
Columns: 5
Gutter (for columns): 5mm
Task 2 - Typographic Exploration & Communication
3/5/2022 - 17/5/2022 (Week 6 - Week 8)
Fig. 2.7 Final Submission of Text Formatting and Expression (With Baseline Grids) | 13 May 2022
Fig. 2.8 Final Submission of Text Formatting and Expression (JPEG) | 13 May 2022
Fig. 2.9 Final Submission of Text Formatting and Expression (PDF) | 13 May 2022
Font: Gill Sans, Futura Std
Typeface: Gill Sans Light, Regular, Light Italic, Bold (Body Text); Gill Sans Light, Futura Std Light (Headline)
Font size: 60 pt, 30 pt, 19 pt, 15 pt, 9pt
Leading: 11pt
Paragraph Spacing: 11pt
Average characters per line: 37 ~ 45
Alignment: Left Align
Margins: 10mm (top, left, right, bottom)
Columns: 3 per page
Gutter (for columns): 5mm
Task 3A - Type Design & Communication (Font Design)
17/5/2022 - 7/6/2022 (Week 8 - Week 10)
Fig. 2.10 Sketches of Typeface Design | 19 May 2022
Fig. 2.11 Final Submission of Task 3A, io.ze (JPEG) | 7 June 2022
Fig. 2.12 Final Submission of Task 3A, io.ze (PDF) | 7 June 2022
Fig. 2.13 Final Submission of Task 3A, io.ze Poster (JPEG) | 7 June 2022
Fig. 2.14 Final Submission of Task 3A, io.ze Poster (PDF) | 7 June 2022
Download Link for io.ze:
Task 3B - Type Design & Communication
1/6/2022 - 23/6/2022 (Week 10 - Week 13)
Fig. 2.15 Final Submission of Task 3B, Coloured Version (PNG) | 21 June 2022
Fig. 2.16 Final Submission of Task 3B, Black and White Version (PNG) | 21 June 2022
Fig. 2.17 Final Submission of Task 3B, Coloured & Black and White Version (PDF) | 21 June 2022
Fig. 2.18 Screen Grab of Sticker in Telegram | 21 June 2022
Link to Sticker Pack: https://t.me/addstickers/GreatMom
REFLECTION
Experience - I think the overall module was quite heavy, but I learned a lot of very useful knowledge from it. The knowledge of letters and typefaces is very practical for me as an advertising student. Texts play a very important role in the advertisement, they help us planners to convey our message to our audience. Therefore, choosing the right typeface for the advertisement is very important. In addition, this course also deepened my application of various Adobe software, for example, I became more familiar with the functions and tools in Adobe Illustrator and Adobe InDesign software. Although I still have many shortcomings to learn and strengthen, I really feel that I have improved a lot through this course. Although there were many setbacks in the course work, I was able to learn more with each feedback from Mr Vinod. I am very happy and satisfied with this. After all, no one can reach a very high level at once, but only after experiencing setbacks can we improve.
Observation - After watching the pre-recorded lecture videos, I deepened my knowledge of typography a lot. Afterwards, through the tasks given, I was able to deepen my impression through practical exercises. Through this course, I learned to observe the details of the captions in each typeface, the variations in their characteristics and the visual differences in typeface design. In addition to that, I am able to analyse the typography of the text and the fonts it uses when I look at other works. Looking at what the pairing of the two brings to the work, what kind of message it conveys, etc.
Findings - An important finding I've noticed throughout the module is that sometimes it's good design to keep things simple. Too many elements just make your work look confusing, since the viewer may not able to differentiate which one is the main thing you enhancing in your work. Also, I also found that when designing a work, doing some research and drawing multiple sketches will help you to compare which design is better.
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