Digital Photography and Imaging | Final Project
Yew Yu Pheng | 0348359 | Bachelor of Mass Communication (Hons) Advertising and Brand Management | Taylor's University | Digital Photography and Imaging
Final Project
SUBMISSION: POSTER
Fig 1.1 Final Submission of Final Project Poster |
SUBMISSION: VIDEO
Final Video Link:
IDEA DEVELOPMENT:
BIOGRAPHY
My name is Yew Yu Pheng and at the time of writing I have been with the world for 21 years and 4 months. Despite all these years together, I still have a great desire to explore the world. As an introvert, I am more interested in observing the world more than changing it. I hope to be able to travel around and explore more of the beauty of this world in the future.
I see myself as an extremely complex contradiction, both emotional and rational, optimistic and pessimistic, wanting to get things in order but at the same time wanting to have more space to play with, etc. This caused that I can have a lot of ideas at the same time and see things in many different ways when they happen.
At the same time, I like music. My favourite genres are pop music and classical music. Often there is a deep meaning behind the music that is worth exploring and that is why I like music. Through music you can understand the meaning behind that the composers and lyricists wanted to deliver, their spiritual world and their ideas and concepts, which can be very beneficial.
I focus on and like to think about the reasons behind what is happening and can see things from a perspective that I don't understand. I am able to have many ideas at the same time, even ideas that may be contrary to each other.
STATEMENT OF WORK
The first element will be me holding a telescope or a camera in my hand and using them to look at the world, signifying a love of exploring it. I will be surrounded by skyscrapers and artworks, symbolising what can be seen on the surface of the world.
Afterwards, I will zoom in and focus on the lens of a telescope or camera. Within the lens there will be many complex and contrasting things, with a clear line of demarcation separating the opposing things.
Classical music would be represented by the classical guitar, while pop music would be represented by the electric guitar. Or perhaps a contrast can be drawn between the electric piano and the classical piano.
The main instrument representing the classical element will be surrounded by more classical elements and elegant elements such as gears, flowers, etc. The instruments representing the modern elements will be surrounded by electronic style elements and futuristic style elements.
The overall design will be based on the concept of observation and contrast. The camera will mainly represent observation, while the remaining elements will use many contrasting elements.
REFERENCES
Fig 3.1 References for Final Project Poster |
DESIGN DIRECTION:
SKETCHES
Fig 4.1 Sketches 1 of Final Project Poster |
Fig 4.2 Sketches 2 of Final Project Poster |
Digital Poster Attempt
Fig 5.1 Digital Poster 1 of Final Project Poster |
Fig 5.2 Digital Poster 2 of Final Project Poster |
I prefer the design of poster 1 so I continue on poster 1, and after consulting with Mr Martin, I made some changes and then proceed to make a video.
Animation Progress
Progression Video Link:
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